Last Updated: May 7, 2026
TrueLifeIns ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect through truelifeins.com, how we use it, and the choices you have. By using this site, you agree to the practices described below.
1. Information We Collect
We collect information that you voluntarily provide through our contact forms, D.I.M.E. calculator, and direct communications. This may include:
- Name, email address, and phone number
- Information about your insurance needs (income, debts, dependents, coverage goals)
- Any message or context you choose to share with us
We may also collect basic technical information automatically (such as browser type, device, approximate location, and pages visited) through standard server logs and any analytics tools we use, in order to improve the site.
2. How We Use Your Information
We use the information you provide solely to:
- Respond to your inquiry and provide a personalized market audit or insurance quote
- Communicate with you about your request via phone, email, or text message
- Submit applications to insurance carriers at your direction and request
- Comply with applicable laws and regulations
3. SMS / Text Messaging & Phone Communications (TCPA)
By providing your phone number on this site, you consent to receive calls, text messages, and emails from Jiri Krejsa / TrueLifeIns regarding your insurance inquiry. Message frequency varies. Standard message and data rates may apply. Consent to receive marketing communications is not a condition of purchasing any product or service.
No Sharing of Mobile Information: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Opt-Out: You can opt out of text messages at any time by replying STOP to any message. You can opt out of email communications by replying to any email and asking to be removed, or by contacting us directly. You can opt out of phone calls by asking us to remove your number.
4. How We Share Your Information
We do not sell, rent, or trade your personal information. We do not share your data with third-party marketing firms, lead aggregators, or other agents.
We may share information with:
- Insurance carriers (such as Mutual of Omaha, Americo, and others), but only when you authorize us to submit a formal application on your behalf
- Service providers who help us operate the site or our business (such as hosting, email, CRM, and form-processing tools), bound by confidentiality and used only for that purpose
- Authorities, where required by law, subpoena, or to protect our legal rights
5. Data Security
We use reasonable, industry-standard administrative and technical measures to protect the information you provide. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as needed to respond to your inquiry, service any policy or relationship, and comply with our legal, tax, and regulatory obligations. You may request deletion of your information at any time using the contact details below, subject to any applicable record-keeping requirements.
7. Cookies & Analytics
This site may use cookies and similar technologies to operate the site and to understand how visitors use it. You can disable cookies in your browser settings; some site features may not work properly if you do.
8. Your Rights
Depending on the state in which you reside, you may have rights to:
- Request access to the personal information we hold about you
- Request correction or deletion of your information
- Opt out of certain communications or uses of your information
To exercise any of these rights, contact us using the information in Section 11.
9. Children's Privacy
This site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this page indicates when it was most recently revised. Material changes will be reflected on this page.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact:
Jiri Krejsa
TrueLifeIns
Email: info@truelifeins.com
Phone: (702) 703-3373